Take the pledge

Women are 50% of our population; by taking this pledge, you are valuing what women add to our world + our cultural conversation. Thank you. 

This is what you're pledging:

If you're an Ad Agency

You are pledging to include one woman on each job you bid. From there, you recommend to your client the creative that you think is best for the job, woman or man.

If you're a Brand

You are pledging to ask your ad agencies + content producers for one bid from a female photographer on every job.

Fill out this form to take the pledge.

F Collective

An initiative that asks brands + their agencies to pledge to present a female photographer option to their client on each job, with a goal of increasing gender diversity in advertising photography.
Website via Visura

F Collective is connected to:
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Visura's network for visual storytellers
A photography & film archive by Visura
Photography grants, open calls, and contests
A newsfeed for visual storytellers